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Thank you for taking the time to complete this survey regarding your organization's college recruiting program and campus selection processes.
INSTRUCTIONS:
To respond to this survey, click the buttons or boxes, select responses from drop-down menus, or provide written responses in the space provided as instructed per question. Please direct all questions regarding the survey to Erik Foss of Global Learning Resources at efoss@glresources.com or call 916-788-0977.
1. Please select the name of the organization that invited you to fill out this survey.
Choose one:
AfterCollege
CampusCareerCenter.com
Electronic Recruiting Exchange
Experience
Kevin Wheeler/Global Learning Resources
Don't know/Can't recall
Other, please specify...
2. Which of the three criteria below are the most important or influential in choosing the universities you recruit at or from which you hire?
Please mark no more than three.
Prestige of the university overall
Prestige of a particular program/major(s)
The specific skills, knowledge, or technology used in a particular program
Cost-effectiveness
Location/proximity
Good relationship with university career services centers
Good marketing from university career services centers
Mandated selection by executive/management
Reputation of students
Their graduates have been successful employees for us historically
We only recruit from colleges that are recognized as top quality
Other, please specify...
3. Which of the following three processes or sources have provided the most effective information for choosing the colleges from which you recruit?
Please mark no more than three:
Research lists of top or target colleges/majors/programs from magazines, journals, or books
Focus groups with current employees
Surveys of current employees
Informal data gathering from select employees, managers, or executives
Review recruiting results/metrics based upon past successes/failures
Information provided by university career services centers
Asked consultant/agency/third-party for recommendations
We have little to no process for gathering information to help make selections
Don't know
Other, please specify...
4. From which of the following types of universities does your organization recruit?
Choose all that apply:
Local/within-state 4-year universities
National 4-year universities - in general
Only nationally recognized top-tier universities
Non-traditional universities, i.e. University of Phoenix, Capella, etc.
Junior/community colleges
Technical/vocational schools
Other, please specify...
5. Who makes the final decision regarding from which universities/colleges to recruit?
Choose all that apply:
Recruiting manager/director
University/College program manager/director
School selection committee/team
Vice President, Human Resources
CEO/other senior executives
Other, please specify...
6. How important is the university career services center to your selection of the schools from which you recruit?
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7. Please explain your answer to the question above.
8. How have college/university career services centers marketed to your organization so that you would recruit their students?
Choose all that apply:
Direct mail
Cold calling/phone calls
Email messages/marketing
Networking at conference/events
Offered premium placement in campus recruiting events
Offered premium placement in published materials
Offered premium placement for campus web-based advertising
Nothing, they do not contact or market to us
Other, please specify...
9. Given the fact that many companies use virtual recruiting tools (e.g. email marketing to students, online info sessions, college recruiting website) for college recruiting, what impact do you anticipate these methods/tools will have on the number of schools you recruit from?
Choose all that apply:
Will greatly increase the number of schools we recruit from
Will slightly increase the number of schools we recruit from
Will have no impact on the number of schools we recruit from
Will slightly decrease the number of schools we recruit from
Will greatly decrease the number of schools we recruit from
We do not use virtual college recruiting tools
Don't know
10. What impact do you anticipate virtual recruiting methods/tools will have on your on-campus presence?
Choose all that apply:
Will allow us to recruit from schools further away from us than before
Will mean an increase in our on-campus involvement
Will mean a decrease in our on-campus involvement
Will mean an increased use of on-campus information sessions or job fairs
Will mean a decreased use of on-campus information sessions or job fairs
Will mean more on-campus interviewing
Will mean less on-campus interviewing
Will have no impact any of our on-campus activities
Don't know
Other, please specify...
11. What impact will the use of virtual college recruiting tools have on recruiting college students from international colleges or universities in the next 12-months?
Choose one:
Will greatly increase the number of international universities we recruit from
Will slightly increase the number of international universities we recruit from
Will have no impact on the number of international universities we recruit from
Will slightly decrease the number of international universities we recruit from
Will greatly decrease the number of international universities we recruit from
We do not use virtual college recruiting tools
We have no plans to recruit international college students
Don't know
12. Given the fact that the Internet and other virtual college recruiting methods are becoming easier to use, more common, and cheaper every year, it seems likely these tools will be important parts of the college recruiting process. If you are not using or planning to use these tools, which of the following reasons best explains why?
Choose all that apply:
I prefer on-campus recruiting practices over virtual recruiting methods
I do not have the budget for virtual recruiting methods
I do not have time to utilize or implement virtual recruiting methods
We have a history of success with on-campus recruiting
It is necessary/critical to have face to face contact with students
Competition is too strong to rely only on virtual recruiting alone
Recruiting students requires personal interaction
It would damage relationships we have with university department chairs/deans, presidents/chancellors, etc.
It would damage relationships we have with college/university career services centers
University career services centers offer a lot of value
We have no plans to limit the scope of schools we recruit from because of virtual recruiting tools
Other, please specify...
For questions 13 - 15, please consider the following definition of key schools.
Key schools are college-level academic institutions (not limited to traditional 4-year institutions) that you recruit at for specific reasons because they possess some specific qualities that other schools do not have. They may not be the only schools you recruit at, but are a higher priority for your recruiting needs.
13. If your organization relies on key schools, which of the following reasons best explains why?
Please choose no more than three responses:
We do not have key schools
To save money
To save time
So we can concentrate our efforts
These are the only schools with the students we need
They have the best academic programs we target
Past history of successful recruiting from these schools
Senior management are graduates/alums
Other, please specify...
14. For how many years in a row has your organization maintained a relatively consistent presence at your key schools?
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15. Even in bad economic times, how likely is your organization to maintain at least a minimum presence at your key schools?
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16. Which of the following best describes how consistently you have recruited from the same schools year over year?
Choose one:
The list of schools we recruit from never changes
The list of schools we recruit from varies slightly every year
The list of schools we recruit from changes moderately every year
The list of schools we recruit from changes significantly every year
The list of schools we recruit from changes entirely every year
17. Why does your organization rank order or prioritize the colleges from which you recruit?
Choose no more than three responses:
To determine the distribution of recruiting funds
To determine the amount of time spent on campus
To determine the level of executive sent to campus
To determine the level of recruiter sent to campus
To prioritize offers or placement to students
To determine student hiring bonuses
We do not rank order or prioritize the colleges we recruit from
Other, please specify...
18. How many individual colleges/universities (public or private, large or small) in total did your organization recruit from in the last 12-months?
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19. In the next 12 months, how will the number of colleges/universities your organization plans to recruit from change?
| Choose one: |
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20. We frequently like to write short illustrations about how companies are doing particular things. May we contact you for a brief discussion regarding your college recruiting practices? (Provide your information below.)
Choose one:
Yes
No
RESPONDENT AND COMPANY PROFILE
21. What is your role regarding college recruiting for your organization?
Choose one:
College/Campus program, relations, or recruiting manager/director
College recruiter
General or contract recruiter
Staffing/HR individual contributor
Staffing/Recruiting manager/director
HR manager/director
HR Vice President
CEO or other senior executive level
Other, please specify...
22. Are you responding regarding your organization overall, from a centralized recruiting perspective, or from that of a local office departmental perspective? Check the response that represents the response that is the most encompassing.
Choose all that apply:
A local site or office
A regional site or office
Corporate site or office
I am responding for my entire organization
I am responding for one specific region of my organization
I am responding for one particular function or department of my organization
I am responding for more than one region, function or department but not the entire organization
23. Please indicate where your organization is based or headquartered.
Choose one:
Northeast (CT, MA, ME, NH, RI, VT)
Mid-Atlantic (NJ, NY, PA)
East North Central (IL, IN, MI, OH, WI)
West North Central (IA, KS, MN, MO, ND, NE, SD)
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV)
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
Pacific (AK, CA, HI, OR, WA)
Canada
Mexico/Central America
South America
Europe
Africa
Asia
Australia/New Zealand
Other, please specify...
24. Please indicate the total number of people your organization employs.
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All following questions must be answered accurately. Incorrect or misleading contact information will void your eligibility for the free summary of findings and discount on the completed report. Thank you.
Would you like to participate in other upcoming GLR surveys regarding your college recruiting activities?
Choose one:
Yes
No
Please provide any other general comments, feedback or questions you have regarding this topic or survey.
Thank you for participating in this survey.
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